Social Media
Blooms by Dragonfly
Since spring of 2024, I have served as the social media manager of Blooms by Dragonfly, a florist and retail store. Content includes Instagram Reels and carousel posts. (Links open in new tab)
STEM Education Works
I created a large quantity of short-form video content for STEM Education Works. I published these to multiple social media sites utilizing Sprout, where I established and analyzed KPIs. These videos belonged to various campaigns, including STEM news, product showcasing, and comedic trends. The campaign I created utilizing trending audios and Gen-Z humor garnered a 2500% increase in viewership. (Click on the images below to follow links)
Purdue Taekwondo Club
I served as the Social Officer for Purdue Taekwondo Club where I was in charge of its social media presence. I created a campaign for Instagram where I interviewed various club members and snapped a photo of them in their uniforms to make the club appear more accessible to the public and prospective members.
Purdue Asian American Association
I was the Media Head of Purdue Asian American Association at Purdue, responsible for overseeing the organization’s brand and creating content promoting its events.
Lafayette Parks and Recreation
As a marketing and graphic design specialist for Lafayette’s Parks and Recreation department, I helped the marketing team, specifically creating graphic and written content for the “Art in the Park” Instagram and Facebook accounts. Other duties included filming and editing TikTok videos appealing to Gen-Z humor and trends. Follow the links below to view.